Client:

Indian Women’s Ethnic Clothing Brand Focused on Handpainted, Handcrafted Apparel, Jewelry, and Decor

The Challenge:

The brand specialized in unique, handpainted, and handcrafted items but struggled to gain visibility in a saturated market. Despite offering high-quality, artisanal products, their online presence was minimal, and they weren’t reaching the audience that would truly appreciate their craftsmanship.

The 9Start Solution:

9Start was brought in to turn this around. Understanding the niche appeal and artistic value of the brand’s offerings, we designed a strategy that would not only enhance their online presence but also connect them with their ideal audience.

SEO-Driven Content Strategy:

Keyword Research: We identified high-value keywords related to Indian ethnic wear, handcrafted jewelry, and home decor. By understanding what potential customers were searching for, we optimized the website content to align with these search queries.

Content Creation: We developed a rich content library, including blog posts, lookbooks, and artisan stories, all focused on keywords that would attract organic traffic. This content showcased the brand’s unique value proposition—authenticity and craftsmanship.

On-Page and Technical SEO Optimization:

Site Structure: We restructured the website to ensure it was easy to navigate, with clear categories for clothing, jewelry, and decor. This improved the user experience and made it easier for search engines to crawl and index the site.

Page Speed Optimization: We enhanced the website’s loading speed, ensuring a smooth user experience, which is critical for retaining visitors and improving search rankings.

Link Building and Outreach:

Partnerships with Influencers and Bloggers: We collaborated with fashion influencers and lifestyle bloggers who appreciated handcrafted goods. These collaborations resulted in valuable backlinks and increased brand exposure.

Ethical Link Building: We secured high-quality backlinks from relevant websites and online publications, further boosting the brand’s authority in the eyes of search engines.

Social Media Integration:

Engaging Visual Content: We integrated the brand’s social media strategy with their SEO efforts, sharing visually compelling content that resonated with their target audience. This helped drive traffic to the website and enhanced overall brand visibility.

Ongoing Optimization and Monitoring:

Continuous SEO Audits: We conducted regular SEO audits to identify new opportunities for growth. This included refreshing older content, optimizing for new keywords, and ensuring the site remained competitive.

Data-Driven Adjustments: Using analytics, we continuously refined our strategies, focusing on what brought the best results in terms of traffic and conversions.

The Results:

Over three years, the brand’s search presence skyrocketed. From barely registering on the search engine radar, they now dominate the organic search results in their niche. The brand consistently attracts over 100,000 targeted visitors from organic search every month. This growth in traffic has significantly boosted online sales, increased brand awareness, and positioned them as a leader in the handcrafted ethnic wear and accessories market.

The Impact:

By focusing on what they do best—creating beautiful, handpainted, and handcrafted items—the brand was able to let 9Start handle the intricacies of digital marketing and SEO. This partnership was instrumental in transforming their online presence from minimal to market-dominating. They now enjoy a steady stream of organic traffic that continues to grow, translating to increased sales and a strong, loyal customer base.

Why 9Start Was a Game Changer: