Client:

Indian Online Training and Coaching Platform for Professional Skills

The Challenge:

As a new player in the competitive online education market, the platform needed to establish a strong digital presence, attract students, and scale rapidly. They required a comprehensive strategy that included effective social media management, targeted Google Ads campaigns, and consistent content creation.

The 9Start Solution:

9Start partnered with the platform from its inception, creating a growth-focused strategy that delivered results:

Social Media Campaigns:

Targeted Outreach: We crafted and managed social media campaigns across platforms like LinkedIn, Facebook, and Instagram, targeting professionals looking to upskill. The campaigns were tailored to highlight the platform’s unique offerings, driving engagement and course sign-ups.

Brand Building: Through consistent content creation and strategic posting, we built a strong brand presence on social media, positioning the platform as a leader in professional skills training.

Google Ads Campaigns:

Keyword Strategy: We developed a Google Ads strategy focused on high-intent keywords relevant to the platform’s courses. This ensured that the ads reached potential students actively searching for professional training opportunities.

Conversion Optimization: By continuously refining ad copy and targeting parameters, we maximized the ROI on ad spend, driving a steady flow of qualified leads.

Content Creation & SEO:

Educational Content: We produced high-quality blog posts, videos, and infographics that not only informed and engaged the audience but also improved the platform’s SEO. This content positioned the platform as a thought leader in the professional training space.

SEO Optimization: Our ongoing SEO efforts resulted in significant month-over-month growth in organic search traffic, with a consistent increase of 20% per month. This continuous growth has driven a substantial number of new visitors to the site, boosting enrollments.

The Results:

In less than two years, the platform has seen remarkable growth. Organic search traffic has increased by over 20% month over month, translating to a robust pipeline of new students and a growing online presence. The social media campaigns have significantly expanded the platform’s reach, while Google Ads continue to bring in high-quality leads, contributing to the platform’s success.

The Impact:

9Start’s end-to-end management has been instrumental in the platform’s rapid growth. Our comprehensive approach, from content creation to digital marketing, has allowed the platform to focus on delivering top-notch professional training while we handled their digital expansion.

Why 9Start Was a Game Changer: